Pyura® is a brand developed for Stefymar Premium Seafood with the goal of elevating piure into a gourmet, export-ready product.
The project combined strategic positioning, visual identity, and packaging development, transforming a traditionally bold and niche ingredient into a contemporary and sophisticated brand.
Through a clean graphic system, origin-driven storytelling, and precise label design, Pyura communicates intensity, territory, and premium quality in a language crafted for international markets.
A brand where design turns the wild into value.
The project combined strategic positioning, visual identity, and packaging development, transforming a traditionally bold and niche ingredient into a contemporary and sophisticated brand.
Through a clean graphic system, origin-driven storytelling, and precise label design, Pyura communicates intensity, territory, and premium quality in a language crafted for international markets.
A brand where design turns the wild into value.